Social media is typically used for social interaction and access to news and information, and decision making
1. Create a specific strategy for each social media platform
The same way you prepare other aspects of your marketing plan, you need to have a specific and intentional plan for each platform you use. Each platform has nuances and best practices for generating engagement. Your brand may not need to have a presence on every platform, but for your posts to be targeted, you need to have a strategy that is specific to the platform you’re using.
2. Be consistent
How consistently you post should be specific to each social media site you’re utilizing. Some platforms like Twitter and Instagram Stories require you to be active multiple times per day to get the maximum potential from your audience. Other post types, like regular Instagram Posts and Facebook updates, don’t have as much urgency and can be used less sparingly. When determining your post strategy, look at factors such as how the algorithm works for each platform and whether content posts chronologically or is curated based on other factors.
3. Focus your messaging
Each platform you use will have it’s own unique demographic. There will be overlap of the people you’re targeting on each platform, but it’s still essential to understand your demographics so you can tailor your message to have the most impact.
Having a focused message will help you create higher quality content that is on brand and resonates with your audience. When you have a solid message that you don’t stray from, you can count on your social media posts to always be relevant to your audience.4. Keep an eye on what’s trending
Once you have your key messaging determined, keep an eye on popular trends emerging on each platform. If you notice a pattern or strategy rising in popularity and it aligns with your messaging, then it’s a great idea to capitalize on it to drive engagement.
5. Measure & analyze results
To make sure you’re getting the best results from your social media marketing, you need to be accurately tracking and measuring your efforts.
Some of the metrics that you want to look for include:
- Reach and engagement for Facebook
- Impressions, retweets and mentions on Twitter
- Clicks, impressions and interactions on LinkedIn
- Engagement and impressions on Pinterest
- Likes, comments and mentions on Instagram
- Views and engagements on Instagram Stories